Content creation is crucial for any business or personal brand. To make your content informative, engaging, and relevant to your audience, you can use the 60/30/10 rule. This framework suggests dividing your content into three parts: 60 percent about the past, 30 percent about the present, and 10 percent about the future.
By dedicating 60 percent of your content to the past, you provide your audience with historical context, which is essential to better understand the present and future. It can be about historical events, the evolution of a product or service, or the history of a brand. This stable and agreed-upon set of facts helps your audience see the bigger picture and make informed decisions.
30 percent of your content should be about the present, which includes current trends, news, and events in your industry. This ensures that your content is timely and relevant, keeping your audience engaged and informed. However, it’s essential not to focus too much on the present and miss critical context or opportunities.
Finally, 10 percent of your content should be about the future, where innovation and progress lie. You can provide insights or speculations about what the future may hold, predictions about industry trends, or new developments in your field. While it’s tempting to make bold predictions, be mindful of the potential risks and limitations of such content.
Following the 60/30/10 rule helps you balance historical context, current trends, and future insights, ensuring that your content is well-rounded and valuable to your audience. It also directs and focuses your content creation efforts, making it easier for your audience to follow along. Whether it’s making entire pieces dedicated to one subject or covering the past, present, and future all in one topic, this framework provides a helpful guide.
For instance, if you’re a fashion blogger, you can provide a historical perspective on fashion trends, explain current trends, and provide insights into the future of fashion. Similarly, if you’re a business owner, you can provide a historical perspective on your industry, discuss current events and trends, and speculate on the future of your industry.
By following the 60/30/10 rule, you can create engaging and informative content, establish yourself as a thought leader, and keep your audience coming back for more. It’s a helpful approach to ensure that your content remains relevant and valuable.
Leadership, Design, Writing 