In a previous post, we went over the differences between a business and a public service. In this post, we’ll cover how a World of Warcraft guild is not a public service, but rather a business.
While building a World of Warcraft guild may seem like a hobby or a public service, it is much more akin to running a business. Because there are so many competing guilds in WoW, a successful guild requires leadership, management, resources, and exclusiveness.
- Leadership is Key
Just like any business, a successful WoW guild requires strong leadership. A guild leader must be able to set a vision, establish goals, and motivate their team to achieve success. Guild leaders must be able to communicate their vision and goals clearly to all members of the guild. They must also be able to listen to feedback and respond to concerns from members of the guild. Guild leaders must also be able to manage conflict and make difficult decisions that may not be popular with all members of the guild. They must be able to coordinate schedules and ensure that all members are working towards the same objectives. Guild leaders must also be able to identify areas where coordination is lacking and take steps to address these issues. While leadership is necessary in both businesses and public services, leadership is more often necessary in a business due to the need to adapt, takes risks, and compete with the others in the marketplace.
- Management is Critical
A WoW guild is not just a group of players who come together to play the game. It requires careful management to ensure that all members are working together towards a common goal. Guild leaders must manage player schedules, organize raids, assign tasks, and monitor performance to ensure that the guild is progressing and achieving success. In contract, public services may be organized into different departments or divisions, but tend to be flatter structures with less hierarchy compared to businesses. Businesses are often empowered to make decisions quickly and independently, as the success of the business often depends on quick decision-making. These types of decisions cannot be easily reached through public and bureaucratic consensus, as their decisions often have broader implications for the public. Without central leadership, management becomes more self-delegated and results become more selfish or microscopic rather than for a greater good.
- Resources are Limited
In a business, managers are focused on increasing revenue, managing costs, and generating profits for shareholders, while public service managers are focused on delivering high-quality services to the public, often within a set budget. Public services are funded by taxes from the government or local community, while WoW guilds, on the other hand, must rely on their own resources and fundraising efforts to support their activities. This means that guilds must be self-sufficient and manage their resources carefully to ensure that they can continue to operate. Just like a business, a WoW guild has limited resources. These resources include the player pool, player time, gold, and other in-game resources. Guild leaders must manage these resources carefully to ensure that they are being used effectively. This means making decisions about how to allocate resources, whether it be investing in new raid times, new gear, or purchasing more materials for the guild bank. Several factors such as funding, allocation, accountability, and risk tolerance vary greatly from businesses and public services.
- Membership is a privilege, not a right
Membership has both rewards and responsibilities. In terms of rewards, unlike a public service, joining a WoW guild is not a right or entitlement. Members must meet certain criteria and be approved by the guild leadership before being admitted. This means that guilds can be selective about who they admit and can choose to exclude players who do not meet their standards. In terms of responsibilities, public servants are often expected to serve for a certain period of time, while WoW guild members are free to leave at any time. This means that guilds must work hard to keep their members engaged and motivated, and must continually recruit new members to replace those who leave. Businesses must compete with other companies in the same industry for customers, market share, and profits. This requires strong leadership that can develop competitive strategies, differentiate products and services, and build strong brands. Public services, on the other hand, often have a monopoly on the services they provide and do not face the same level of competition. As a guild, attaining and retaining members is never guaranteed and is a tremendous sign of positive growth.
In summary, building a World of Warcraft guild is more like running a business than a public service. A successful guild requires leadership, management, resources, and exclusiveness. Leadership is necessary for both businesses and public services, but more often necessary in a business due to the need to adapt, take risks, and compete with others in the marketplace. Management is critical for a guild to ensure all members are working together towards a common goal, something most easily accomplished in a hierarchical business structure. A WoW guild has limited resources that must be managed carefully, unlike public services funded by taxes. Membership in a WoW guild is a privilege, not a right, and members must meet certain criteria and be approved by the guild leadership before being admitted.
Public services are beholden to a general population, not a privileged subsection, are funded by taxes, not business revenue, are regulated and controlled, as opposed to free and creative, are owned by government or public organizations, not groups or individuals, and face little to no competition, unlike the free market. The only way a WoW guild could be a public service is if Blizzard provided a default community guild with no guild master or hierarchy and with no agenda or leadership.
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