The gym can be seen as a microcosm of society, with a constantly changing population and different levels of dedication and skill. My girlfriend and I had a discussion about whether the gym is more like a school, where people eventually graduate and move on, or a club, where the population grows and becomes stratified over time.
From what I’ve observed, there seems to be a mix of both. There are certain times of the week and year that are busier than others. And I do see familiar faces and a similar crowd on particular days of the week.
From a business standpoint, gyms do not differentiate between a satisfied gym goer and a satisfied gym absentee, as they rely on a subscription-based model, rather than attendance. This means that even if members stop going to the gym, as long as they continue to pay their membership fee, it’s beneficial for the gym.
The way a gym markets itself can also give insight into the type of population it attracts. LA Fitness as it’s name, Local Access, implies is an approachable and accessible environment. Slightly more advanced gyms target their power users with physical therapy/massages, more specialized classes outside of aerobics, and dieting/nutrition programs. There are also more casual gyms that indoctrinate their users with targeted activities like bouldering or CrossFit.
Gyms that target their most skilled and experienced members and offer specialized classes and services are likely to have a more experienced and dedicated population. On the other hand, gyms that prioritize accessibility and offer a variety of activities may attract a more casual and diverse population.
Personally, I prefer evergreen activities and clubs where I can continue to grow and improve over time. But, it’s also important to remember that everyone has different goals and priorities, and what works for one person may not work for another. I don’t think gyms inherently graduate its users, but I do believe many find their results and satisfactorily leave. My girlfriend’s observation about LA Fitness may be correct.
Leadership, Design, Writing 